One of my FAVORITE tools on the web is Glue. I remember seeing Fraser present Glue at the NY Tech Meetup last year and I “got” what they were saying. Maybe it was the presentation, or maybe it was just the easy way of showcasing what Glue does. I signed up immediately and when I didn’t use it as much as I should, I got a quick email from Fraser encouraging me to try it more. I loved that and instantly jumped on the Glue bandwagon. (Side note: Fraser and I emailed back and forth about the product and then realized a few months later that we were playing on the same indoor soccer team. SMALL WORLD.)

For those who don’t know, Glue enables you to connect with your friends on the web around the things you visit online. Glue is powered by semantic recognition technology that automatically identifies books, music, movies, wines, stocks, movie stars, recording artists, and more. Glue works hard to make it easy for you to find out what your friends think about things you’re visiting online.

So, when I visit my favorite sites like Facebook, Yelp, Twitter—a little screen pops down at the top (it’s not annoying…at all) and if a friend has signed up for Glue, their recent browsing history on similar sites shows what they’ve been looking at. From TV shows on Hulu to mp3s they have browsed on Amazon to MacBooks on the Apple Store—the list goes on in the library of recently browsed items that they then explain.

Why is this great? Well, while many people are avid bloggers, reviewers, Yelpers—some aren’t. But, I’m still interested in what they’re looking at on the web. Glue makes this happen. By installing the Glue application to your browser (Firefox only) you give permission to Glue to share your information. Plus, you can limit what you have users see and control privacy issues. If you don’t want something to be shared, you can delete it too.

I could keep explaining it but the best way to actually “get” a technology like this is sign up and interact with it on a daily basis. So do it.

Today though a special round of congrats goes to the Adaptive Blue Team for the release of a new update to Glue. Now you can discuss the books, music, and movies with your friends across the web. In the new “Glue for You” section, you can find lists of books, music, movies and other everyday things that are popular with your friends. I’ve been playing around with features and love it already. It’s basically a super simple way to share what you’re looking at on the web with your friends.

Congrats!

Bonus: Adaptive Blue and team organize weekly giveaways using the Glue product and Twitter. Follow @glue_genie for the updates and rules. If you’re interested in Glue or Adaptive Blue, I also reccomend following Fraser Kelton (@fraser) and Alex Iskold (@alexiskold)

Additional Bonus: I received some cool Glue stickers about a month ago from the Adaptive Blue team. I owed them a picture so here it is.