I watch TV sparingly. I have my favorites. 30 Rock. Gossip Girl. Lost. Law & Order SVU (I consider that one more an addiction/problem—that’s another post) With my schedule, I rarely make it home to watch these shows so the DVR is my best friend when I want to focus time on “escaping reality.” I still fast forward through anything that is not the actual content. I’m sorry but I don’t have time. I see my advertisements on websites and that’s enough. If I have control over seeing someone advertise to me or not, I’m going with the latter.

So, when I read today that Jay Leno is going “DVR proof” I had to laugh. Sorry folks—we’ll find a way to fast forward you if you’re pushing ads. I’m interested in seeing how he actually does this, but if it’s going to be him plugging brands for a few seconds—I think he may lose fans anyway.

What do you think?