I saw Nate Westheimer and Anthony DeRosa (Soup to some) blog about the difference in where they publish content. Nate says his blog innonate.com is for the more serious stuff while Tumblr is for his low brow/brilliant things he finds on the internet.

I do the same thing and know others that do it too. This blog I use for one type of content and the other places on the web for others. Out of the top four places I put content on, here they are:

Social Cocktails: This is my blog. I use it for more professional thoughts about social media/PR/internet/tech etc… Sure, I’ll stray away sometimes but I try and keep it professional here. (Note this blog is moving to WordPress shortly. Goodbye Blogger. You’ve been great but I like WordPress better.)

Tumblr: As I say on the sidebar, “This is where I dump all of the fun stuff from the Internet.” It’s true. I post songs, random photos of my walking through the city, funny quotes…you name it. It’s a place to dump the crazy stuff we all find.

Facebook: I’m still trying to figure this one out. I’ve imported Twitter and Tumblr to both and hate it. I guess I use it to post photos, but not all photos because I don’t want every picture of myself from nights out on the Internet. I use it as a stalking mechanism. I’m not going to deny it and come on, neither should you. I use Facebook to keep an eye on what people are up to. Who got married. Who has a kid. Who got fat. If you haven’t done ONE of these things I’d be shocked. I’m just being honest here! I also use it to get some content from the posted items, but I’m really using it to keep up with friends I don’t see on a regular basis.

Twitter: This one is interesting. I’d like to say I’m completely professional on this, but I’m not. And I don’t think it’s a bad thing. I’m myself. I’m a mix of my professional life and my personal life. I don’t tweet about my dating life or real personal issues, but I do put my personality out there. Plus some cool links. I also share where I am on Foursquare if I want to and some Yelp reviews. So be it.

What about you? Do you use different platforms for different types of content or do you keep one presence across all?



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