Nick McGlynn’s Obliterati party is being sponsored by CitySearch next Thursday.
I’m a supporter of this event and it always gets rave reviews (even though it conflicts with Digital DUMBO every month ahem ahem 
)And as an organizer of a networking event, I understand that sponsorship will probably help with drink costs and specials are always a plus. Way to go Nick. I just wonder what the motivation is from the CitySearch standpoint?
)And as an organizer of a networking event, I understand that sponsorship will probably help with drink costs and specials are always a plus. Way to go Nick. I just wonder what the motivation is from the CitySearch standpoint?- To be associated with the hip New York tech savvy scene?
- Get them to review the bar and comment on the CitySearch site? (That’s what Yelp is for. Not Citysearch in my opinion)
What’s in it for CitySearch?
When brands come in to sponsor events, there is usually a goal. So for example, when Citysearch competitor Yelp does their special events, the goal is for those Yelp Elite that attended the event to go back and review the event, tying back into the whole community site and vibe. (Plus, the venue now has a set of fresh eyes in their space in hopes that they’ll come back.) Or, when Pepsi hosted the Brooklyn Bowl event a few weeks back for the new Mountain Dew, they had a specific goal of reaching a targeted audience that would enjoy that venue and interact with the brand in the way they wanted.
Brands can come in and throw money at many types of events. For the most part, I would confidently say that it’s accepted by the organizer if it’s going to help with costs, buzz, etc…but from a planning view, you also want to make sure that the sponsor ties into the overall theme of your event.
What do you think?
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