Social Cocktails » advertising

Plan B

kristinmaverick — Tue, 11 Aug 2009 13:57:00 +0000

Just in case this whole digital/social media/online trend goes away, we all need a backup plan. I don’t have one yet, but I do like this quote from David Sable, vice chairman-chief operating officer at WPP’s Wunderman:

“And if all else fails, there is plan B. My contingency plan is to open a falafel stand. There’s always a market for that.”

David if you need a backup chef or a girl to hold out free samples on the street I’m your girl. Although honestly, I immediately thought to give this new falafel stand a Twitter account. So yea, I don’t see this digital stuff going anywhere yet.

Read the full article here from AdAge about why the ad industry won’t be doing that well in the second half of 2009. Good thing that PR has an optimistic view about them.

DVR Proof—not gonna happen

kristinmaverick — Tue, 05 May 2009 14:04:00 +0000

I watch TV sparingly. I have my favorites. 30 Rock. Gossip Girl. Lost. Law & Order SVU (I consider that one more an addiction/problem—that’s another post) With my schedule, I rarely make it home to watch these shows so the DVR is my best friend when I want to focus time on “escaping reality.” I still fast forward through anything that is not the actual content. I’m sorry but I don’t have time. I see my advertisements on websites and that’s enough. If I have control over seeing someone advertise to me or not, I’m going with the latter.

So, when I read today that Jay Leno is going “DVR proof” I had to laugh. Sorry folks—we’ll find a way to fast forward you if you’re pushing ads. I’m interested in seeing how he actually does this, but if it’s going to be him plugging brands for a few seconds—I think he may lose fans anyway.

What do you think?

DVR Proof—not gonna happen

kristinmaverick — Tue, 05 May 2009 14:04:00 +0000

What do you think?

Why the Hulu Super Bowl commercial was so great

kristinmaverick — Mon, 02 Feb 2009 03:33:00 +0000

1. The tease. Caroline McCarthy blogged about it here.
2. The humor. Simple. To the point. Hit Hulu’s audience. “What are ya gonna do, turn of your TV and computer?”
3. Alec Baldwin.